On a total whim one very late night, I changed my blog name.
I know what you’re thinking.
Who the hell changes a blog name without so much as an announcement?
Didn’t she just add a graphic some weeks ago loosely related to the old name while prattling on about synapses?
And why the hell is there a comma between rain boots, like it’s so deep?
All valid questions. And HEY. Be nice.
Like most of my concoctions, there wasn’t really much to it. I’d simply grown tired of Explore. Dream. Discover.
I picked it almost three years ago based off a supposed Mark Twain quote that most likely wasn’t even correctly attributed (followed closely by “Cake is the death of me.” – Abe Lincoln). I figured I’d change it if something better came along. Nothing ever did. All the while, about a bajillion other blogs with the same name sprouted. One ambitious individual even took it as a domain.
Scoff! I scoffed. What is this trademark dilution?!
Then, one gloomy spring evening, I saw this. And somehow, I just felt like it really, really fit.
As for the tagline, well, it’s all true. I’m currently on a quest to conquer the world (which world I’m not exactly sure), and I do a mean, mean robot (patented since 2004). As for dancing in the rain, why, as you can see, the universe took care of that for me.
So, there you have it, friends. Stay a little while. Kick yo feet up. We’re just getting started.
A long time ago in a borough far, far away, I tried to do this thing called Brain Fodder. Its whole purpose was to feature brain foddery things like neat articles or excerpts or creative works. I even tried to coerce my super awesome creative friends into talking about the creative process and how they make things.
But things, as they always tend to do, happened. I got busy. Work consumed every morsel of my brain. Who knew patents and patent validity and patent eligibility and patentability could be so difficult? The last thing I wanted to do post-work was write more about brainy things.
But hey, that was 2010. This year, I’m bringing Brain Fodder back. So back them other brains won’t know how to act.
Like a true narcissistic writer, I’ll start with myself.
You might have noticed I changed the layout and added a spiffy new graphic. The old layout and its serif-ness felt a bit too old. As for the header, I wanted something that reflected exploredreamdiscover: curiosity, adventure, deep-sea exploration (It’s happening, I promise.).
First up: handwritten.
It was simple. It felt personal and approachable. But I wasn’t in love with it.
So, I went back to this typography site and revisited Spider Type. When an ever so wise design guru friend told me it didn’t quite fit me, I, of course, took this and decided: Challenge accepted.
The header, in its original iteration, was the title in Spider Type. That is, until I pasted the “E” onto a new document. It was entirely too big for the page and unrecognizable. I liked it. I tried other letters, but they left awkward white space or were legible despite their size.
I pasted the “E” over and over again.
I like that it could represent many things — endless curiosity, tangled thought patterns, synapses when the brain is stimulated.
Most importantly, it’s something that demands closer inspection. It reminds us that what at first may seem unfamiliar could very well just be a simple, everyday object presented in a distorted way.
In this case, it’s the “E” — the most used letter in the English language.