When you spend a year doing one thing and not much else, you go a little nuts.

At least I do. If I don’t get to write or take pictures, I get seriously crabby. I start thinking of projects. I declare to no one in particular, with much defiance, I DON’T CARE WHAT YOU SAY, BY GOLLY, I WILL MAKE STUFF.

It doesn’t even matter what it is as long as it’s something. Which is how I started a winter break blog about being on winter break, or a blog about pups in sweaters, or PROBAATD.

It’s how I, an aspiring copywriter, started Franco Looking At Something — a wordless, writing-free, un-captioned photo project.

The concept is simple. There are cool things everywhere. You just have to look.

Sure, that’s easy to say when you’re in an awesome city. Even then, though, we’re subject to Getting Used To Everythingitis.

Everything on FLAS is taken with an iPhone 4S and Instagrammed. I’d toyed with the idea of using DSLR pictures, but the iPhone’s portability allows for more spontaneity and, let’s face it, it’s the camera I have with me at all times.

Sometimes the city’s so beautiful I do nothing but press a button. Other times I capture the mundane. My favorites are often the ones nobody likes.

The most popular so far? This one.

Take a gander. Hang a while. Raise yo hands in the air and wave them like you care a lot.

Because it’s important.